Manicure industry is growing

The nail manicure industry is experiencing significant growth and changes, driven by various factors such as increased focus on personal grooming, the influence of social media, and a growing emphasis on nail health and eco-friendly products.

 

Market Size and Growth

The global nail salon market was valued at approximately USD 12.86 billion in 2023 and is expected to grow to USD 22.18 billion by 2030, with a compound annual growth rate (CAGR) of 8.1% from 2024 to 2030. The market is forecasted to expand by USD 4.77 billion from 2023 to 2028, growing at a CAGR of 7.8% during this period.

 

Key Market Trends

Personal Grooming and Nail Health: There is a growing awareness about nail health, with consumers seeking professional solutions for common nail issues. Nail salons are responding by offering specialized treatments focusing on both aesthetics and nail health

 

Social Media and Influencer Marketing: Platforms like Instagram and YouTube play a crucial role in promoting nail art trends and salon services, driving consumer interest and salon visits.

 

Eco-friendly and Sustainable Products: There is increasing demand for non-toxic, vegan, and cruelty-free nail products. Many salons are adopting environmentally friendly practices to cater to this trend.

 

Regional Insights

Asia Pacific: This region holds the largest market share due to its large population, rising disposable incomes, and the influence of K-beauty trends. The demand for intricate nail art and high-quality nail care products is particularly strong here.

 

North America: Known for innovative nail art and high-quality service standards, this region is seeing strong growth driven by consumer willingness to invest in personalized nail experiences. The market here also emphasizes eco-friendly and non-toxic products.

 

Europe: The European market is characterized by fashion-forward designs and a preference for organic and sustainable products. The influence of digital and social media is significant in driving trends and demand in this region.

 

Competitive Landscape

The market features numerous established players focusing on expanding their presence and offering innovative services. Key companies include Alluring Nails & Tanning, Essie (L’Oreal Group), Hana Nails Salon, and ZaZaZoo Nail Salon, among others. These companies invest in customer satisfaction, marketing strategies, and new technologies to maintain competitive advantages.

 

Overall, the nail manicure industry is set to continue its growth trajectory, driven by evolving consumer preferences and innovative industry practices.